¡Odelay!
¡ODELAY! is an homage to Dallas's favorite cuisine, Tex-Mex. La Comida is a collection of Dallas’s greatest hits, made with fresh and high-quality ingredients. Expect nostalgia, warm hospitality, and FUN! The branding was heavily inspired by the heritage of tex-mex and the meticulously curated interiors of Odelay.
on the subject of:
Branding
Switch Creative
2024
Custom illustrations and woodblock type are the key components of Odelay's brand identity. Illustration styling was established by my CD, Brian Couchman, and I extended the system from his baseline of illos.
