NASCAR Champion's Week
At the end of each season, NASCAR gathers drivers, teams, and champions for a week-long celebration of the year's biggest moments. This year, Champion's Week returns to its home base in Charlotte, North Carolina on November 22nd. Check out some of the images here!
Graphic Styling
This year's logo and branding build on NASCAR's traditional style, updated to reflect Charlotte, the Queen City. Charlotte's signature light blue and chrome accents break from NASCAR's usual blue, red, and yellow palette. Leveraging existing brand elements, I created a cohesive campaign that scales seamlessly across digital and out-of-home applications throughout Charlotte.
Sample of the icons developed for this brand from local themes: the crown for Queen City, the NC shape combined with the NASCAR stripes, and the airport code for Charlotte. The visual system for Champion's Week exists in "chrome" and "flat" versions of the mark.
This year's logo and branding build on NASCAR's traditional style, updated to reflect Charlotte, the Queen City. Charlotte's signature light blue and chrome accents break from NASCAR's usual blue, red, and yellow palette. Leveraging existing brand elements, I created a cohesive campaign that scales seamlessly across digital and out-of-home applications throughout Charlotte.
