Making You
Since 2016, Eva had been guiding women in leadership roles to tap into their full potential. When she reached out to Switch to evolve her brand to something more dynamic and emblematic of her Brand Values, we were more than happy to rise to the occasion. I was the primary designer on this project and developed the brand guide + guidelines for Making You. Making You came to us looking for a brand evolution for their company specializing in empowering female leaders to explore their full potential. We designed the logo weaving together an 'M' and 'Y', pairing with a color palette as bold and confident Making You's owner herself.
Branding
M + Y + a period for the end of the sentence all come together in this abstrcation that is the Making You brand icon. The inclusion of the period was important to our client because her messaging surrounds her clients being complete upon arrival, not needing to be made into anything else. Just continuing to make you, you!
