Back to work

Barsotti's

Some of Dallas' best Italian, Barsotti's (formerly Carbone's) is a family-owned establishment from Julian Barsotti's restaurant group. When Carbone NYC came to Dallas, Barsotti's was up for a new name, identity, and website to match.

on the subject of:

Branding

Personal / Freelance
2023

They requested to develop both a new script and blackletter while maintaining the same character of Carbone's heritage mark. I revised the color system to better reflect their new interiors then expanded the wordmark, script, and icon system to give Barsotti's a little more leg to stand on with their new name rolling out.

They requested to develop both a new script and blackletter while maintaining the same character of Carbone's heritage mark. I revised the color system to better reflect their new interiors then expanded the wordmark, script, and icon system to give Barsotti's a little more leg to stand on with their new name rolling out.