Teplo-Obzhig

"Warm coffee"

Our project brief directed us to create and brand a coffee identity that used another language when naming our brand; I chose to explore the Cyrillic alphabet with Russian influence inspired by the iconic rule of the Romanov family.

Client: Teplo-Obzhig Coffeeshop
Services: Packaging
Collateral: Menu Design

The System

1    2
3   4

1. Alternate wordmarks combine the varying Cyrillic typefaces.

2. Primary icon uses the slight royal allusion crown in conjunction with O’s from the wordmark to create a minimalist illustration of a royal. Diamond pattern parallels the architecture of Russian buildings.

3. Semi-circle logo imitates the “ring” left by coffee cups when set on surfaces.

4. Back to back K’s create the royal icon that stands to symbolize the Romanov family now.

The Romanovs

The Romanovs were an iconic representation of beauty and wealth in early Russia. Their influence and the reign of their Dynasty solidified their place in history. Their memory is still proudly displayed throughout Russia, so I chose to highlight three of the members of their family as “characters” in Teplo’s brand. Highlighted here are Queen Alexandria, Princess Anastasia, and Prince Nikolaevich; I used bitmaps of their images as textural elements throughout the brand.

Origins

After looking into the history of Russia and the development of their architecture, I felt it was important to use an element that hearkens back to some of their most dynamic structures. Diamonds recur all across Moscow’s façades, so I created a repeating pattern to reflect that on the packaging for this coffee.

Below stands the State Historical Museum of Russia (built by Peter the Great) in the Red Square of Moscow. It holds significant relevance to the heritage of Russia, but also houses artworks and heirlooms from the Romanov Dynasty. The importance of this pillar in Russia led me to choose the primary color for Teplo-Obzhig’s branding: bright red. Below it is applied to the bitmap image of Queen Alexandria.

Packaging

Packaging for coffee has been beat to a pulp in the design world; this project was a challenge in overcoming the saturation of beautiful coffee design. By using bitmaps of the Romanovs paired with colors that reflect individual undertones in these fictional coffee flavors, I could develop three unique directions for the brand’s extensions.

For Print Only

The coffeeshop project transcended the original ask and our brief was re-scoped to include other elements for the brand. Print collateral developed for Teplo-Obzhig’s promotional endeavors extend to printed items and an interactive menu design that doubled as a to-go take away menu on a clipboard. By using interactive elements, customers were more inclined to look at all the layers of the menu. Below is a quick view of the process to the final menu design.

The System

1. Alternate wordmarks combine the varying Cyrillic typefaces.

2. Primary icon uses the slight royal allusion crown in conjunction with O’s from the wordmark to create a minimalist illustration of a royal. Diamond pattern parallels the architecture of Russian buildings.

3. Semi-circle logo imitates the “ring” left by coffee cups when set on surfaces.

4. Back to back K’s create the royal icon that stands to symbolize the Romanov family now.

The Romanovs

The Romanovs were an iconic representation of beauty and wealth in early Russia. Their influence and the reign of their Dynasty solidified their place in history. Their memory is still proudly displayed throughout Russia, so I chose to highlight three of the members of their family as “characters” in Teplo’s brand. Highlighted here are Queen Alexandria, Princess Anastasia, and Prince Nikolaevich; I used bitmaps of their images as textural elements throughout the brand.

Origins

After looking into the history of Russia and the development of their architecture, I felt it was important to use an element that hearkens back to some of their most dynamic structures. Diamonds recur all across Moscow’s façades, so I created a repeating pattern to reflect that on the packaging for this coffee.

Below stands the State Historical Museum of Russia (built by Peter the Great) in the Red Square of Moscow. It holds significant relevance to the heritage of Russia, but also houses artworks and heirlooms from the Romanov Dynasty. The importance of this pillar in Russia led me to choose the primary color for Teplo-Obzhig’s branding: bright red. Below it is applied to the bitmap image of Queen Alexandria.

Packaging

Packaging for coffee has been beat to a pulp in the design world; this project was a challenge in overcoming the saturation of beautiful coffee design. By using bitmaps of the Romanovs paired with colors that reflect individual undertones in these fictional coffee flavors, I could develop three unique directions for the brand’s extensions.

For Print Only

The coffeeshop project transcended the original ask and our brief was re-scoped to include other elements for the brand. Print collateral developed for Teplo-Obzhig’s promotional endeavors extend to printed items and an interactive menu design that doubled as a to-go take away menu on a clipboard. By using interactive elements, customers were more inclined to look at all the layers of the menu. Below is a quick view of the process to the final menu design.