Big Freakin’ Attitude

Survival Guide for Dept. of Art + Design

Big Freakin’ Attitude: surviving your years as an art student. Designed for students looking to join the School of Performing + Visual Arts, I have designed a series of books encased in a folder that will give students a run-down of the department before choosing to specialize in an area.

Client: SMAD
Website: usm.edu
Services: Print, Silkscreen

The Guide

This survival guide shows you the way to survive life in the art department. Including reviews of classes, professors, and varying other need-to-know information, these books are structured around the three areas in the department: Painting + Drawing, Graphic Design, and Sculpture.

The Process

One of my favorite things about creating such a big project like this is the process from start to finish. Problem solving, making sense of what the brief demands without boxing yourself in, and getting your ideas into a physical book are some of the best parts of the process for me. I chose to use screenprinting for the design of the covers to explore a new type of print process I had never used before. Thankfully the covers turned out even better than anticipated.

Tactility

A big focal point of the guide involved the user interaction with the book, be it unstacking the books to see each department’s manual or flipping through the glossy pages of the lookbook. I chose to use a paper with a little more tooth to it to enhance the feeling of “touch” when interacting with the guide. All paper is from the good folks of Neenah.

Dept. Books

Each cover is silkscreened with a design correlating to their respective area of study, i.e. P+D has the golden spiral, graphic design has a graphic pattern that hearkens back to its origins in the “CD era”, and sculpture has a halftone of The David, a modern take on a classic. The folder also includes a look book of all the design included in the department and some sketchbooks for the student’s use.

Click here to see the interior of book 1

The Guide

This survival guide shows you the way to survive life in the art department. Including reviews of classes, professors, and varying other need-to-know information, these books are structured around the three areas in the department: Painting + Drawing, Graphic Design, and Sculpture.

The Process

One of my favorite things about creating such a big project like this is the process from start to finish. Problem solving, making sense of what the brief demands without boxing yourself in, and getting your ideas into a physical book are some of the best parts of the process for me. I chose to use screenprinting for the design of the covers to explore a new type of print process I had never used before. Thankfully the covers turned out even better than anticipated.

The Tactility

A big focal point of the guide involved the user interaction with the book, be it unstacking the books to see each department’s manual or flipping through the glossy pages of the lookbook. I chose to use a paper with a little more tooth to it to enhance the feeling of “touch” when interacting with the guide. All paper is from the good folks of Neenah.

Dept. Books

Each cover is silkscreened with a design correlating to their respective area of study, i.e. P+D has the golden spiral, graphic design has a graphic pattern that hearkens back to its origins in the “CD era”, and sculpture has a halftone of The David, a modern take on a classic. The folder also includes a look book of all the design included in the department and some sketchbooks for the student’s use.

Click here to see the interior of book 1