NASCAR All-Star 2020

Brand identity + brand styling for activation for NASCAR’s All-Star Race 2020. Such a cool project to see come to life! Created with the team at RARE Design 🙂

My primary role in this identity development was working through the logo with our awesome team at RARE, then developing a style guide for NASCAR to activate at-track and on social media platforms to promote the race in Bristol. Below are some examples of the work I created and how NASCAR took the assets and ran with them!

The track’s hype video preparing fans for their All-Star Race this past season.