four⋆thirty

What time is it?

Four-thirty was born out of a friend’s goals and an opportunity to help her bring it to life! An online boutique (all the rage in shopping these days), four-thirty stands to empower and encourage women to step out of their shell and be true to their uniqueness through fashion. Check out her website I designed ->

Services: Branding, Web Design, Collateral

Primary System

Four-thirty exists in the digital and print realm, but will eventually broaden its horizons into more facets of e-commerce. We decided that for four-thirty extend to this length, it would best communicate through a full system. With a hand-lettered primary and a contained, uniform secondary, this system can be broken down and repurposed on all mediums.

Future Plans

Four-thirty is finally alive and kicking! Jas has brought this brand to life with her aesthetics, clothing choices, and overall brand tone that we established at the beginning of our discovery process. See the Shopify site here (and maybe get some cute stuff while you’re there)!

Below you’ll find the long-term vision of four-thirty on media and in real life application.

430 Pop-Up

To promote sales and drive business to the site, we decided that there would be fun pop-up shops in four-thirty’s future! Below are mockups of the pop-up as a storefront, but the lifestyle of this brand lends itself to a tailored experience every time a shop pops up.

Primary System

Four-thirty exists in the digital and print realm, but will eventually broaden its horizons into more facets of e-commerce. We decided that for four-thirty extend to this length, it would best communicate through a full system. With a hand-lettered primary and a contained, uniform secondary, this system can be broken down and repurposed on all mediums.

Future Plans

Four-thirty is finally alive and kicking! Jas has brought this brand to life with her aesthetics, clothing choices, and overall brand tone that we established at the beginning of our discovery process. See the Shopify site here (and maybe get some cute stuff while you’re there)!

Below you’ll find the long-term vision of four-thirty on media and in real life application.

430 Pop-Up

To promote sales and drive business to the site, we decided that there would be fun pop-up shops in four-thirty’s future! Below are mockups of the pop-up as a storefront, but the lifestyle of this brand lends itself to a tailored experience every time a shop pops up.